Manager Sales

Toni Ashby

***** ********* ******* ***** ********, MO 63040 314-***-****

abhn9u@r.postjobfree.com

Summary of Qualifications

Catalyst for business growth and improvement with a track record of success

identifying and translating

consumer needs into marketing strategies that increase user engagement,

brand recognition, and revenue.

Accomplished product manager with 20+ years experience executing the

product strategy and roadmaps for a range of consumer products within the

financial, pharmaceutical, automotive and hospitality sectors. Expertise in

managing integrated programs, leading product launches, developing a

network of strategic partners, and executing events to deliver solutions

that maximize performance and productivity.

Proven ability to manage the entire product lifecycle, from concept through

end-of-life, including vision, strategy, planning, requirements, design,

deployment, and sales. Utilize a consumer-focused and team-oriented

approach to achieve product development goals, driving brand performance

through cross-collaboration and synergies with other business units,

including information technology, operations, and marketing.

Core Skill Areas

Product Lifecycle Competitive Product Revenue & Profit Growth

Management Positioning Requirement Identification

Strategic Business Multi-Channel Marketing Budget Administration

Planning Strategy Project Management

Client / Vendor Relations Product Design & Testing Strategic Sourcing

Process Improvement

Personnel Management Event Planning

Product Marketing

Professional Highlights

Maritz, Inc., Fenton, MO 1989 - Present

Global Solutions Manager (2008- February 2011)

Charged with leading the strategy and implementation of rewards solutions

for the Loyalty and Motivation group. Partner with domestic companies to

adapt their consumer loyalty, employee recognition, and sales incentive

programs around the world to help achieve their global objectives. Develop,

promote, and manage new products that participants find meaningful,

memorable and motivating. Manage one direct report and multiple cross-

functional teams to ensure programs result in inspired employees,

customers, and partners.

Select Accomplishments:

. Developed and implemented six new products since 2001 that contributed

$10 million dollars of revenue and significantly contributed to the

sustainability and growth of the business unit.

. Renegotiated a major vendor contract that resulted in a savings of

$2,000 per month and $30,000 in free technology upgrades; served as the

designated liaison to up to 11 other key vendors.

. Revamped the look and feel of Maritz's global rewards online catalog and

added new navigation and features for the user, creating a more

streamlined global rewards portfolio.

. Contributed in the sale of an employee recognition program with a major

global pharmaceutical company that was instrumental in helping the

company close a $19 million multi-year book of business.

. Orchestrated the Run Through the Warehouse events in Las Vegas and St.

Louis, delivering an efficient and profitable incentive reward that

resulted in the issuance of $5 million in points through the events.

Product Manager, Rewards Division (2001-2008)

Maintained product management accountability for $60 million of merchandise

fulfillment and $250 million of gift cards for incentive and consumer

loyalty programs. Worked closely with internal and external partners to

deliver meaningful rewards from a strategic perspective, addressing

specific client challenges such as international fulfillment and targeted

audiences. Designed programs that generated new levels of performance from

client employees and more revenue from their best customers.

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Toni Ashby - Page Two

314-***-**** abhn9u@r.postjobfree.com

Professional Experience...Continued

Key Contributions:

. Generated $8 million of annual redemption with an average gross profit

of 17% by sourcing new vendors, negotiating agreements, and leading the

implementation team to fulfill low-end awards.

. Launched the organization into the do-it-yourself sector by offering a

channel to sell rewards-only via www.rewardsdirect.com and

www.buyrewardsdirect.com.

. Hand-selected to serve on a team that evaluated current products,

recommended products to close gaps, and provided a roadmap for sales and

internal teams develop tools, training, and communications.

. Developed a new card product that enabled the team to sell rewards-only

programs to small to medium size organizations; brought in $5.5 million

in sales volume at 21% gross profit.

. Named as an inventor on the patent "debit card systems and methods for

implementing incentive award products" - patent #5,689,100.

Product Manager, American Express Incentive Services (1997-2000)

Oversaw strategy, line extensions, and product enhancements for pre-paid

and reloadable stored value cards. Directed the strategic plan for product

collateral, advertising, PR efforts, direct-mail campaigns, and sales

materials, ensuring the products resonated with the target market.

Key Contributions:

. Developed a new stored value reward card with Canadian banks that

enabled domestic customers with Canada-based customers and employees to

extend their programs across the border.

. Spearheaded the colossal task of converting and reissuing more than

250,000 cards from established programs from the MasterCard to the

American Express brand

. Organized "best in class" booth at a major industry trade show to

promote stored-value card products and make a statement in the industry;

executed the full marketing blitz within a $250K budget.

Academic Background

Masters in International Business (Anticipated Graduation in 2011)

Saint Louis University, Saint Louis, MO

Bachelor of Arts in Business Administration and Communications

Concordia University, Saint Louis, MO Campus

Professional Affiliations

Incentive Marketing Association

Global Incentive Council

Presentations & Publications

"Globalization of Non-Cash Incentive Programs" - Speaker, 2009 Synygy Sales

Performance Conference

"Going Global" - White paper published by Edenred USA

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