Cadalina Lin TEL:604-***-****
abhmyw@r.postjobfree.com
Port Moody, BC, V3H 5E4
Profile
Over 7 years of experience in project management, including 4 years in a Fortune 500 company. Excellent in
strategy and planning with high level analytical skills that demonstrated professional ability to manage the
entire product lifecycle with multiple products such as AirWick, Vanish and Dr. Scholl. Managed an online
campaign for Motorola and delivered 400% view to action. Fluent in English, Mandarin, Taiwanese,
Cantonese and some Japanese.
Professional Experience
Project Manager 2010 - 2014
Reckitt Benckiser – Beijing, China
• Formed project timelines and targets. Ensured all timelines were met and targets were reached.
• Identified entry opportunities in the China market by conducting interviews, analyzing competitors,
and working with external research firms.
• Managed communication and coordination between China and global teams and external partners
through project development, including, market research, concept validation, product implementation, logo
and packaging design, communication strategy and go-to-market strategy.
• Supported team on product launch strategies for key brands such as Airwick, Vanish and Dr. Scholl for
the China market.
• Produced communications strategy for Dr. Scholl’s brand launch, including product guideline and foot
care manual, working with agencies, and talking to media outlets.
• Provided support to Marketing Manager, including, coordination of international meetings and
communications. Prepared meeting documents, sent out agenda and took minutes.
• Collaborated with teams in different time zone to track achievement and to meet deadlines.
• Created in-store demo program which was customized to meet the China market.
Project Manager/Marketing Coordinator 2007 - 2009
Speak2Me Inc. – Beijing, China
• Oversaw implementation of new website features by coordinate technical development, editorial and
marketing groups to ensure new website features were launched to meet deadline.
• Handled content and delivered 400% view-to-action of result higher than industry average on
Motorola’s online campaign for a start-up company.
• Coordinated employee performance planning and evaluation process.
• Collaborated with teams in different time zone to track progress and to meet deadlines.
Cadalina Lin
TEL:604-***-****
abhmyw@r.postjobfree.com
Professional Experience Continued
Prior 2007
World Journal News – Toronto, Canada
Columnist/Reporter
CBC RADIO – Toronto/Montreal, Canada
On-Air Correspondent
China News – Taipei, Taiwan
Reporter/Translator
Language skills
• Mandarin – Native writing, reading, listening, speaking
• English – Fluent (near Native) writing, reading, listening, speaking
• Taiwanese – Native writing, reading, listening, speaking
• Cantonese – Basic listening, speaking
• Japanese – Basic listening, speaking
Education
University of Toronto – Toronto, Canada
Certificate of Translation (Chinese-English)
University of Columbia, Missouri – Columbia, USA
Journalism Major
Eternal-Life Christ College – Taipei, Taiwan
College Degree (English Major)
Interests
Cooking Jogging Hiking
References Available Upon Request