Marketing Human Resources
Resume:
Rebecca K. Jenkins
**** *********** ***., *******, ** 45840 Phone: 419-343-
abhiqe@r.postjobfree.com
Self-motivated, results-oriented, health care management professional with
experience in strategic marketing, sales, event planning, budgeting, and
operations management
WORK EXPERIENCE
Director of Marketing and Public Relations
Lima Memorial Health System, Lima, Ohio 2006 -
May 2011
Responsibilities include oversight of strategic marketing and public
relations efforts including market research analysis, development and
implementation of service line and Health System marketing, media
buying, media relations, physician outreach, community benefit,
internal communication, crisis communication and event planning.
Direct supervisor of Marketing Department staff. Management experience
includes hiring, coaching and developing staff members.
Highlights:
. Developed and implemented online ER Wait Time campaign, resulting
in 12% increase in ER volumes, and projected $1.2 million in
additional revenue
. Launched new website, increased web traffic 35% over four years
. Established Health System branding campaign using market research,
community feedback and internal focus groups
. Developed Physician Outreach Program, improving physician
satisfaction
. Developed and implemented service-line marketing campaigns for
heart & vascular services, Family Birth Center, Radiology,
Emergency Center, Women's Health, Laboratory Services, Orthopedics
. Branding and ongoing marketing of rapidly growing physician
corporation
. Marketing research and support for the Lima Memorial Foundation
Public Information Officer
The University of Findlay, Findlay, Ohio 2004 -
2006
Responsibilities included University-wide marketing communications,
internal communications, web writing, media relations, assist in the
development of marketing strategies to support recruitment efforts.
Highlights
. Developed and implemented university branding campaign
. Assisted in development of new UF website
. Successful media relations efforts resulting in local, regional
and national placements
. Wrote and designed internal newsletter
. Wrote copy for marketing collateral
Media Relations Coordinator
The University of Toledo 2004 - 2001
Responsibilities included initiating, writing and pitching news
stories to local, regional and national media outlets to further the
brand of the University. Facilitating media requests for university
expert sources. Crisis communication support. Story development for
internal newsletters.
Highlights
. Successful story placements on CNN, Christian Science Monitor,
L.A. Times, ONN and other statewide and Toledo-based media
outlets
. Writing support for many public relations collateral pieces
including university annual report, recruiting brochures and
website
. Support crisis communication efforts through several major
crisis situations
Communications Intern
Findlay-Hancock County Chamber of Commerce 2000 -
2001
Responsibilities included story writing for the Chamber's Newsletter,
event planning support, letter writing, press release writing and
other duties as needed.
EDUCATION
M.B.A. with emphasis in marketing
The University of Toledo, Graduated August 2004
B.A. in communication, emphasis in public relations and corporation
communication, minor in marketing
The University of Findlay, Graduated May 2001
COMMUNITY INVOLVEMENT
Planning committee for Allen Lima Youth Leadership
United Way of Allen County Fund Allocation Committee
Chair of Lima Memorial's United Way Campaign
Allen Lima Leadership Program Graduate - 2007
PROFESSIONAL AFFILIATIONS
Society for Health Care Strategy and Market Development
Public Relations Society of America, Northwest Ohio Chapter, 2001-
2006
Public Relations Student Society of America, 1999-2001
Rebecca K. Jenkins
9673 Eisenbradt Ave., Findlay, OH 45840 Phone: 419-***-**** E-mail:
abhiqe@r.postjobfree.com
References
Christina Redrup
Senior Account Supervisor
Comminca, Inc.
Toledo, Ohio
419-***-**** - work
419-***-**** - cell
abhiqe@r.postjobfree.com
Dave Glass
Vice President, Broadcast Division
Findlay Publishing Company
abhiqe@r.postjobfree.com
Suzanne English
Director of Public Information
The University of Findlay
abhiqe@r.postjobfree.com
Tillie Schiffler
Director of Human Resources
Lima Memorial Health System
abhiqe@r.postjobfree.com
Dionne K. Neubauer
Executive Vice President/COO
419-***-**** Ext. 114
abhiqe@r.postjobfree.com
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