DOUGLAS AMDUR
**** *** *** ***, **** Beach, CA 90807
Home: 562-***-**** / Cell: 310-***-**** / abhicn@r.postjobfree.com
MARKETING COMMUNICATIONS PROFESSIONAL
. Demonstrated success in developing strategic marketing plans, corporate
and brand identity, and hands-on content development
. Highly competent writer and editor with a broad portfolio of business-
oriented creative and technical writing, including collateral,
advertising, press releases, byline articles and online content
. Proficient in managing marketing campaigns from strategy development and
implementation planning through execution and metrics, including all
aspects of material production
. Experienced using traditional media outreach, social networking and SEO
to drive product leadership
. Experienced project manager, able to influence and direct cross
functional teams and manage deliverables
. Able to effectively manage resources, build relationships at all levels,
supervise staff, and deliver results
. Skilled with commercial graphic design and business management software
PROFESSIONAL EXPERIENCE
THE DOYLE/LOGAN COMPANY, Los Angeles, CA 1/2011-Present
Graphic Design/Marketing Agency
Director of Client Services
Manage scheduling, traffic and other project management tasks to meet
client needs on time and within budget. Provide corporate branding and
content development consulting to ensure design and messaging meet each
client's business goals and needs. Help build corporate infrastructure to
efficiently add new clients and services to a growing client roster.
INFORMATICA/APPLIMATION INC., Chicago, IL (based in Los Angeles, CA)
6/2008-Present
(Applimation was acquired by Informatica, February 2009), Chicago, IL
(based in Los Angeles, CA)
Enterprise Software Company
Marketing Consultant
After reduction in force post acquisition, I was retained as a consultant
to manage projects and develop messaging and content across multiple
mediums that supported the launch of new enterprise software products.
Integrated these new products into a broader product solution suite and
performed related projects as assigned.
APPLIMATION INC./GAMMA ENTERPRISE TECHNOLOGIES 1/2007-5/2008
(Gamma was acquired by Applimation, January 2008), Chicago, IL (based in
Los Angeles, CA)
Enterprise Software Company
Senior Marketing Communications Manager
Managed marketing, communications and PR programs for a data management and
archiving company. Created strategies to target and win potential new
customers and partners through problem solving webinars, database
marketing, advertising, loyalty programs and active PR program to establish
the company as a leader in its space. Conducted research and managed
analytics to ensure lead generation costs met specified goals.
. Led from concept to market a complete $75K project re-branding of
corporate identity, messaging and new flagship product suite introduction
within a 90-day window, achieving 50% increase in leads and sales
. Directed efforts to establish company as a leader in its space, including
media and analyst relations, byline articles, SEO and social networking,
with quantifiable metrics
. Managed the delivery of multiple projects, including ROI projections,
timelines, communication with the executive team and reporting program
status and metrics
. Wrote and edited collateral materials, web content, press releases,
byline articles, case studies and customer profiles highlighting
solutions, customer successes and best practices
NUTRO PRODUCTS, INC., City of Industry, CA 5/2004-12/2006
Consumer Packaged Goods Company
Marketing & Communications Manager
Built and managed marketing, communications and PR programs for company
with over $500 million in annual revenues. Developed processes and
procedures to analyze and quantify ROI data to meet strategic goals and
objectives. Managed production of marketing collateral materials,
including brochures, in-store POP, direct mail and advertising. Wrote and
edited content for consumer and channel marketing, collateral materials,
web content, press releases, and in-store POP.
. Redesigned corporate website, developed internal company intranet, and
created communications strategies for content, graphics and mix of
outreach mediums for successful new product launches
. Refocused external communications away from lengthy collateral pieces to
a web-focused strategy to quickly meet changing market conditions and
saving hundreds of thousands in design and printing costs
. Managed multi-million dollar advertising budget, negotiating contracts
and rates, and monitoring results to ensure that ROI goals were met
. Managed digital marketing, planned and executed search engine
optimization and Google AdWords pay per click campaigns and developed
analytics to increase site traffic by 75% while achieving ROI goals
. Managed department, including budget responsibility, supervision of
direct reports, and coordination of two advertising agencies by directing
work between them based on capability and timelines
PERKINELMER, INC., Torrance, CA 10/2000-4/2004
Life Sciences/Biotechnology Company
Global Marketing Communications Manager
Managed global marketing communications programs for two life science
business units with $125 million in annual revenues. Developed content for
all external communications, including hands-on writing, editing and
production. Provided strategic creative direction to suppliers in the
development of integrated communications, such as print, multimedia, video,
PR, trade shows, and events. Worked in cross-functional teams and senior
management to ensure project consistency and completion within specified
timeframes and budget.
. Led projects to define brand identity with clear messaging and product
positioning across all outreach mediums, including collateral, web, PR,
print advertising and sales
. Worked with contract PR agency to develop strategies and execute
integrated campaigns to build product success by highlighting how company
technologies solved scientific challenges
. Created marketing programs including seminars, multimedia presentations,
scientific papers and customer success stories enabling assigned business
units to exceed annual growth goals
. Prepared and managed $2 million business unit communications budget and
supervised staff
CLIENT ACCOUNTING SYSTEMS, INC., Los Angeles, CA 4/1993-9/2000
Computer Software Company
Marketing Manager
Managed marketing, brand and communications programs to support sales of
vertical market software products. Worked with reseller partners to create
tools and materials supporting channel sales efforts.
Managed trade shows, lead generation, and special events, such as seminars
and user group meetings
. Successfully completed new product launches, including integrated
strategies for building awareness and lead generation through
advertising, direct mail, and public relations
. Created and produced full line of company brochures, web site graphics
and content, advertising, public relations and publicity, including
writing, editing, design and HTML programming.
. Launched company's first web site, including content creation, design and
HTML coding, as part of a marketing campaign to take a regional firm
nationwide
EDUCATION
University of California, Santa Barbara
Bachelor of Arts, Business Economics
SKILLS
Design & Graphics - Adobe Illustrator, InDesign, Photoshop
Web Site Productivity - Google Webmaster Tools, AdWords, Analytics; Adobe
Dreamweaver; HTML
Customer Relationship Management (CRM) - Salesforce.com
Office Productivity - Microsoft Excel, Outlook, PowerPoint, Word, Adobe
Acrobat