Director Sales

SAM YAKSICH

**** ***** *****, ****, ** ***** 717-***-****

abh9j8@r.postjobfree.com

PROFESSIONAL PROFILE:

PRINT CREATOR - Extensive experience in all types of print production

including newspapers, catalogs, brochures, flyers, billboards, in-store

signage, magazines, annual reports, logo designs, corporate identity, and

more. Possess strong skills in design, layout, typography, etc.

BROADCAST CREATOR - Extensive experience in all phases of film, radio, and

video production. Possess skills and knowledge to function as Writer,

Producer, and Director for all broadcast projects. Have written & produced

thousands of TV and radio commercials of all types from retail to image &

branding advertising. Have also directed hundreds of TV shoots (35mm & 16mm

film, video) and photo shoots.

COMMUNICATOR - Persuasive communicator able to simplify the complex with

well-developed presentation and negotiation skills.

MANAGER - Able to develop productive relationships with personnel at all

levels. Decisive team leader with experience developing and managing

talent.

TEAM PLAYER - Proven ability to work closely with ownership, management,

account staff, outside vendors, or clients to find creative solutions for

needs within budgetary and time constraints.

EXPERIENCE:

HORICH PARKS LEBOW ADVERTISING 2006-2010, Ad agency, Baltimore, MD

CREATIVE DIRECTOR - Supervised staff of 5 writer/producers in developing

all broadcast & print creative using internal & external resources. Served

as producer, writer, and occasional director for hundreds of TV and radio

commercials.

RESULTS: Promoted significant upgrade in TV graphic quality and personally

serviced video creative needs for the following furniture-related clients:

Becker Furniture World (Minnesota), Grand Furniture (Virginia), Levin's

Furniture (PA & Ohio), Sealy, Bernie & Phyl's (Massachusetts), Marlo

Furniture (Wash. D.C.)

RAYMOUR & FLANIGAN 1997-2006, In-house advertising, Syracuse, NY

CREATIVE DIRECTOR - Developed all print creative including Northeast major

market newspapers, direct mail, point-of-purchase literature, billboards,

in-store signage, etc. Developed all broadcast creative with internal &

external resources. Served as producer, writer, and director for over 1,000

TV and radio commercials. Also had creative input with internet design.

Supervised staff of several designers.

RESULTS: Number of retail showrooms increased from 32 (1997) to 63 (2006).

Effective creative and aggressive media scheduling spurred huge and rapid

sales increases. $139 million (1997) to over $700 million (2006). Company

became the largest furniture retailer in the Northeast U. S. with stores in

6 states; New York, Pennsylvania, New Jersey, Connecticut, Massachusetts,

and Delaware.

HOME SHOPPING NETWORK 1988-1996, In-house advertising, St. Petersburg, FL

ASSOCIATE CREATIVE DIRECTOR - Developed all print creative including

newspapers, business & consumer magazines, direct mail, point-of-purchase

literature, billboards, in-store signage, etc. Developed some broadcast

creative with internal resources. Supervised staff of 4-5 art directors.

RESULTS: Helped grow network retail sales from $500 million to over $1

billion.

HITCHCOCK FLEMING & ASSOCIATES Ad agency, Akron, OH

ASSOCIATE CREATIVE DIRECTOR - Developed print creative including brochures,

newspapers, direct mail, point-of-purchase literature, etc. Art directed

national photo shoots in Death Valley and the Redwood Forests in

California.

JOHN MALMO ADVERTISING Ad agency, Memphis, TN

ART DIRECTOR - Developed print creative including catalogs, brochures,

newspapers, direct mail, point-of-purchase literature, etc.

MEDIA ASSOCIATES Ad agency, Lafayette, LA

ART DIRECTOR - Developed award-winning print creative including newspapers,

business & consumer magazines, direct mail, point-of-purchase literature,

billboards, etc. Developed some broadcast. Supervised 1 graphic designer.

MITCHELL & MANNING ADVERTISING Ad agency, Dallas, TX

ART DIRECTOR - Developed print creative including brochures, flyers,

newspapers, business & consumer magazines, direct mail, point-of-purchase

literature, etc. Art directed 1 week photo shoot for Adventure Tours

(travel agency) on 4 of the Hawaiian Islands. Supervised 2 graphic

designers.

GROUP 2 (Division of Bozell & Jacobs Advertising) Ad agency, Dallas, TX

GRAPHIC DESIGNER - Designed print creative including brochures, flyers,

newspapers, business & consumer magazines, direct mail, point-of-purchase

literature, etc.

CONTINENTAL ADVERTISING In-house advertising, Dallas, TX

GRAPHIC DESIGNER - Designed print creative including brochures, flyers,

newspapers, business & consumer magazines, direct mail, point-of-purchase

literature, etc.

EDUCATION B.F.A Bachelor of Fine Arts in Advertising Design

Kutztown University, Kutztown, PA

PAST CLIENT LIST (A small sampling) ABC TV Rental, Adventure Tours

(travel agency), American Airlines, American Realty Mart, Anderson-Clayton

Foods, Associated Optical, Butcher Air Conditioning, Cessna Aircraft,

Cooper Airmotive, Country Pride Chicken, Cypress Hospital (substance

abuse), First National Bank of Ft. Worth, First Texas Savings, Fulmer

Electronics, Giles Volkswagen Porche & Audi, Goodyear, Gulf Coast Divers,

Haliburton, Hilton Hotels, Home Shopping Network, Hunter Fan, Huval

Insurance, IBM, Jack Tar Hotels, Kane's Furniture, Leader Federal Savings &

Loan, LeBonheur Children's Hospital, Mac Tools, Medi-Comm, Overhead Door,

Peabady Hotel, Precision Software, Quaker Oats, Raymour & Flanigan

Furniture, Reserve Life Insurance, Rubbermaid, Sammons Cable TV, Southern

Methodist University, Telxon, Texas Instruments, Welch's, Zenith

PERSONAL Proficient with Quark X-Press, In-Design, Photoshop,

Illustrator, Microsoft Word, Excel, Powerpoint. Have digital & 35mm

photography experience. Multiple Addy Award winner. Extensive art direction

experience on location with assignments in California, Minnesota, Texas,

Louisiana, Arkansas, Tennessee, Ohio, Hawaii, Florida, and Washington D.C.

Married with 3 sons.

To view TELEVISION samples, paste the following to your browser:

http://www.flickr.com/photos/46998566@N00/sets/72157624392802446/

To view PRINT samples, paste the following to your browser:

http://www.flickr.com/photos/46998566@N00/sets/72057594140541827/

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