Marketing Sales

CASSAUNDRA BANTLY

**** **** **** ****, ***. *, Anaheim, CA 92804 - 562-***-**** -

abg4pu@r.postjobfree.com

Public Relations & Marketing Communications Professional

I am a highly motivated public relations and marketing communications

professional with 6 years of experience in media relations, event planning

and creating corporate marketing and internal communications across diverse

industries. My strengths include writing all types of marketing and

advertising collateral, public relations, media placement and event

planning.

Specialties

Public & Media Relations - Promotional Strategies - Event/Webinar Planning

& Execution - Social Media - Graphic Design - Corporate Communications -

Sales Collateral & Support - Web & Print Content Development - Budgeting -

Proofreading - Public Speaking

Skills

Software/Computer Languages: Adobe Suite (InDesign, Photoshop, Illustrator,

Dreamweaver) - Microsoft Suite (Publisher, Word, Excel, PowerPoint, Visio)

- Quark Xpress - HTML- CSS - 10 Key - Microsoft CRM

Social Media/Online Tools: Twitter - LinkedIn - Word Press - Media Map -

Factiva - Lexus Nexus

Professional Experience

GOVPLACE: Leading provider of systems integration and IT solutions for the

public sector.

Marketing Communications & PR Manager, 2009- 2011

PR/Media Relations:

Creating, managing, executing and assessing public relations plans and

strategies.

Pitching and distributing press releases to publications

Researching media outlets, forming and fostering relationships with media

contacts

Compiling media clip book and analyzing return on investment (ROI)

Writing/Proofreading:

Press releases - Newsletter articles (online and in print) - Letters -

Advertising copy - Blog posts - Twitter posts Fliers - Speeches

Event Planning (seminars, meetings, fund raising events, charity golf

tournament, trade shows, webinars):

Securing speakers - Fundraising for events - Completing banquet event

orders - Booking travel - Contracting venues - Managing logistics

(shipping, floor space selection, reserve utilities) - Choosing and

ordering promotional giveaway items - Tracking return on investment and

leads

Social Media:

Created social media plan and online presence for the company.

Assisted in the creation of a new company website (copy, choosing images,

web design).

Created and write posts for the company blog - Established and update

company Twitter feed - Founded and manage LinkedIn discussion group -

Update company website content - Launch email campaigns

Graphic Design:

Saved the company money by designing marketing materials internally.

Advertisements - Brochures - Sales sheets - Monthly company

newsletter/Monthly and quarterly customers newsletters (print and online) -

Invitations - Company trade show displays - Company web pages - PowerPoint

presentations

ASSURED PERFORMANCE NETWORK: The world's largest automotive co-op and

nonprofit consumer advocacy group.

Public Relations Coordinator, 2008-2009

Writing/Proofreading:

Press releases - Newsletter articles - Advertising copy- Marketing

materials - Blog posts

Media Relations:

Placed first ever company media placements in regional publications.

Pitched and distributed press releases, stories and public service

announcements to media, researched media outlets - Formed relationships

with media contacts - Compiled media clip book

C. BANTLY RESUME PAGE 2 OF 2

TARGET SPECIALTY PRODUCTS: The West's leading wholesale distributor of

specialty agricultural chemicals, application equipment, products,

supplies, services and education.

Marketing Communications & PR Associate, 2005-2008

PR/Media Relations:

Pitched press releases to publications, doubling the amount of media

hits the company received from 2005-2006, and steadily increased media

hits 10% each following year.

Researched media - Formed and fostered relationships with media contacts -

Compiled media clip book

Writing/Proofreading:

Press releases - Industry publication articles - Monthly company

newsletter/Quarterly customer newsletters (print and online) - Advertising

copy - Website content

Event Planning (seminars, meetings, fund raising events, industry trade

shows):

Managed and facilitated logistics for the company attending at least

70 industry trade shows a year, executed at least 12 company seminars a

year in 4 different states and planned an annual charity golf tournament,

dinner and silent auction that benefited the American Cancer Society,

which raised at least $50,000 every year.

Secured speakers - Completed banquet event orders - Booked travel -

Contracted venues - Managed shipping - Made floor space selection -

Reserved utilities

Tracked return on investment via leads and post-event surveys

Graphic Design:

Saved the company money by designing marketing materials internally.

Advertisements - Sales sheets - Brochures - Invitations - Flyers - Online

and print newsletters

O'LEARY AND PARTNERS PR & AD AGENCY: Full service public relations and

advertising agency.

Intern, 2004-2004

Media relations:

Pitched press releases to publications - Furthered relationships with media

contacts - Compiled media clip book - Assembled media kits

Research:

Media outlets to pitch press releases - Speaking opportunities at

tradeshows and industry events - Competition

Administrative Duties:

Proofread press releases and marketing materials

Managed editorial and speaking calendars

Professional Associations

Public Relations Society of America (PRSA) Member

California State University, Fullerton Alumni Association Member

Toastmasters International Member

Former Vice President of Public Relations/Membership

Former Vice President of Education

Education

CALIFORNIA STATE UNIVERSITY, FULLERTON - Bachelor of Arts in Communication

- Emphasis in Public Relations

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