Sales Management

Erik L. Freid

** ****** ** *****: (C) 617-***-****

Natick, Ma 01760 Email: ab8ybe@r.postjobfree.com

SUMMARY

A senior manager with extensive experience in technology, marketing, sales support, and operations. Recognized for leveraging

technology to deliver a superior product/service in an efficient manner. Can be the bridge between engineering, sales, and

finance to form a cohesive team. Combines a strong technical background with the ability to be the voice of the customer to

focus an organizations scope and outreach into the marketplace. A thorough knowledge of KPI and metrics analysis to measure

organizational performance.

SKILLS SUMMARY

Management Skills Software Skills Technical Skills

Project Management Both Mac & Windows OS Designing UX for cloud based platforms

Agile methodologies All MS Office Applications Understanding of cloud environments

ISO Certification program Project/Product Management Media Asset Management and archiving

tools: Asana, Flow, Pivotal strategies

Client Relationship

Tracker, JIRA/Greenhopper,

Management SAN Environments

37 Signals apps

Create synergy between Media Compression

UI/UX tools: Balsamiq,

sales, technical & creative Video editing on most NLE

Omnigraffle, HotGloo,

staff

Visio, Firebug Tapeless, file based production

Budgeting / forecasting

CRM: Salesforce, Capsule, Knowledge of broadcast specifications

Ground up infrastructure

Zoho and ability to troubleshoot problems

and workflow design

Operations: Kronos, End to end video production workflows

Hyperion, Great Plains, SAP,

ZenDesk, HelpScout,

TenderApp

PROFESSIONAL EXPERIENCE

MediaSilo - Boston, MA 2010-Present

Vice President, Product Management

Responsible for product development and client outreach for a cloud based SaaS service specializing in media asset

management, collaboration and mobile access.

• As voice of the customer initiated two new product offerings in first 3 months. Successfully lead development and

launch of a new version of the platform in April 2012. Managing user base conversion and training site

• Created new enterprise product concept leading execution and development to begin early 2012 for Q2 2012 release

• Aided numerous clients define and refine workflow models to take advantage of our service offering

• Expanded the reach of the product into new, higher profile market segments

• Set project scope and goals for company's six and twelve month outlook

• Work with founder on venture capital development

• Manage product evangelism and creation of testimonials and partnership outreach.

• Increased Sales by 22% from 2010 to 2011. Closed two large deals in Q1 2012 that will generate 1.5M in revenue over

3 years (50% increase vs base revenue of existing clients over that period).

• Published in trade magazines including “Creative Cow” Digital Delivery special edition and “IBE” on the concept of a

Cloud/Local Hybrid DAM/SAN.

WGBH – Boston, MA 2009-2010

Director of Production Services

Responsible for the operations, P&L, and marketing of a department with $6.5M in revenues; accountable for departments

spanning production, post production, duplication, equipment rentals, technology implementation, and element delivery.

• Regained the confidence of a former company client; in doing so won a three-year / $650K rental and support contract.

• Initiated outreach program raising the awareness of services to external clients forming additional revenue streams to

compensate for the current economic conditions.

• Replaced outdated work flow models and equipment by integrating new technology and developing new production

work flows, resulting in a faster and more nimble production with reduced time to delivery.

• Targeted zero margin outsourcing for internal fulfillment, resulting in a 69% NET profit.

• Reduced overhead to compensate for 9% lower sales compared to the year before I began; saw an increase in NET

revenue from a loss of 3.5% to a gain of 1.8%.

Erik L. Freid -2-

Technicolor East Coast, Inc. – New York, NY 2003-2009

Operations & Production Manager

In charge of ensuring a smooth operation and the day-to-day fulfillment of clients’ needs in a customer-centered high-end post

production facility.

• Worked closely with sales on a daily basis designing marketing campaigns bringing new services to market and

evangelize new technological developments in existing ones.

• Developed new operational, financial, and sales KPI reporting tools to better understand and measure company

performance and place in the market.

• Led a team developing an online standardized reporting method to communicate to feature film and television clients

throughout the production in a mission-critical environment.

• Coordinated with both creative end users and engineers in vetting vendors for new equipment to meet clients’ needs and

facilitate technological change; negotiated with vendors for final pricing.

• Created work flow models and performed budgeting, revenue forecasting, and cost analysis as part of the start-up team

when the facility was being put inline in 2003.

• Managed “A” list film and television projects from initial sales contact for services through final delivery of elements.

Consolidated Film Industries, A Technicolor Company – Los Angeles, CA 2000-2003

Supervisor of Operations

Responsible for the day-to-day operations and production management of post production facility specializing in television and

film clientele. Duties included payroll analysis, procurement, billing, and client bidding.

• Helped develop market outreach and education program as new technologies began a quantum shift in the industry.

• Served as a key member of a two-year international team charged with standardizing work flows within the organization

and integrating new acquisitions into the larger company structure. Targeted immediate savings by utilizing equipment

more openly across companies, redirecting work internally versus outsourcing, and sharing use of staff during cyclical

down periods.

• Reduced overtime by 20% by using equipment use analysis to better schedule staff and still meet client needs.

• Was promoted in 2003 and transferred to NY to lead the start-up of a new facility.

Matchframe Video– Burbank, CA 1997-2000

Technical Operations Supervisor

In charge of a staff of 15 providing service and support of all departments within a video post production facility.

• Provided hands-on support of various cutting-edge systems for video editing, audio sweetening, film transfer, media file

creation, and duplication.

• Created training program and skills matrix for new and existing staff within the department.

• Worked with engineering staff in new technology build-outs including numerous edit systems and film transfer rooms.

• Filled in for primary creative talent on an as-needed basis.

EDUCATION

University of Arizona 1991 - 1995

Bachelor of Fine Arts in Media Arts; May 95

Emphasis in Production Management

Pioneered intern program for Mountain View Broadcasting (now owned by Belo) at dual stations KMSB & KTTU

PROFESSIONAL DEVELOPMENT

Villanova University

Six Sigma Greenbelt 2008

University of Phoenix

Finance for Operations 2004

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