Data Specialist - Marketing Automation

We are seeking an experienced marketing technology professional to own the data strategy

and data pipelines of our marketing automation platform. The ideal candidate has experience

managing data across marketing technology platforms, specifically marketing automation, and

has strong knowledge of the data required to bring email, push and other digital channels to

life. In this role, you will be responsible for being the subject matter expert on the data coming in

and out of Cordial, including product and customer data. You will be able to gauge feasibility on

future email and push campaigns, troubleshoot data anomalies and breakages, and provide

ongoing support for day-to-day platform data enhancements. You will mainly support our

customer engagement and marketing automation platform, Cordial (Email and Push), but you

would also have exposure to Tealium CDP. Your responsibilities expand across global markets, with marketing, technology, and digital operations teams being your key customer.

This role reports into the Senior Manager, Marketing Technology Data Strategy.

Responsibilities:

Be the subject matter expert on the data pipelines coming in and out of Cordial

Ensure data requirements and strategies were executed on properly and align with the

broader vision of the overall marketing technology data strategy across new email/push

programs

Work with marketing and digital operations partners to proof email and push campaigns

Partner with the Tealium CDP data platform owner to bring journey orchestration to life

through email and push channels

Work with technology teams to work out data anomalies or launch new data features

within Cordial

What Do You Need To Bring?

Deep understanding of the data required to run lifecycle marketing or customer journey

orchestrations, preferably with a retail client

Experience working with email and push automation platforms (Cordial, Iterable, Adobe

Responsys, Braze, etc.)

Working level knowledge of SQL

Experience working with CDPs (Tealium, Segment, etc.) a plus

Experience in the customer/CRM/identity resolution space is a plus

Robust collaboration skills, with demonstrated experience working cross-functionally

Confident working in a fast-moving environment with a willingness to make quick

decisions based on continuous prioritization and evolving needs

Requirements:

Bachelor’s or Master’s degree or equivalent work experience

5 years in a data-focused marketing technology space, ideally in retail

3-5 years working directly with email/push platforms

Working level knowledge of SQL required