VP, Digital Marketing Services

VP, Digital Marketing Services

At Smith, we develop world-class experiential commerce solutions to help brands architect the most relevant, frictionless commerce experiences possible. We work at a high tempo, we collaborate, we’re passionate about our work with clients, and we deliver.

The market demand for our services has fueled our growth. We're currently seeking a talented VP, Digital Marketing Services that thrives in a fast-paced environment to join our team.

The Vice President of Digital Marketing is responsible for leading the digital marketing strategy and initiatives of the company. The Vice President of Digital Marketing will develop and execute comprehensive digital marketing plans, oversee digital marketing campaigns, and drive online brand presence and engagement.

Key Responsibilities:

VP, Digital Marketing Services

Key Responsibilities

Digital Marketing Service Line Leadership

Lead, mentor, and motivate the Paid Media, SEO, Web Experience, MarTech and Data/Analytics teams, fostering a collaborative, high-performance culture.

Identify and implement ongoing training and professional development opportunities to ensure teams are equipped with the latest skills, tools, and industry knowledge.

Set, monitor, and evaluate team KPIs and performance metrics on a regular basis. Conduct periodic reviews to provide constructive feedback and recognize high performance.

In collaboration with VP Of Delivery Management, plan and allocate resources across teams to meet project demands while maintaining a balanced workload.

Solutioning and Sales Support

Work closely with the Sales team and SMEs to support the development of pitches, proposals, and presentations, ensuring alignment with client needs and market trends.

Provide strategic input and recommendations for potential clients, offering a compelling vision of the Smith’s digital commerce capabilities.

Provide input and review of the estimation process in collaboration with the SMEs to verify resource requirements, timelines, and projected outcomes to develop profitable yet effective digital solutions.

Participate in prospect and client proposals, presentations and sales pitches

Market Analysis and Competitive Intelligence

Act as a liaison with the Smith ELT in providing data and insights to shape the strategic vision of

Conduct regular research and analysis of industry trends, competitor activities, and client behavior to identify growth opportunities.

In collaboration with SMEs, identify emerging digital trends and technologies, such as AI, automation, and personalization, into the Smith’s offerings.

Identify potential strategic partnerships with technology vendors, industry influencers, and complementary service providers to enhance the Smith’s capabilities.

Delivery Excellence

Quality Assurance and Innovation

Oversee the delivery of campaigns, projects, and solutions with a focus on quality, timeliness, and client satisfaction. Ensure best practices are followed across all areas.

Drive innovation by implementing the latest tools, techniques, and strategies in digital marketing to keep services competitive and effective.

Act as a point of escalation with clients, working with channel leads to address issues and provide a resolution plan to the client

Ensure that teams provide insightful, data-driven reports and performance analyses to clients, translating results into actionable recommendations.

KPIs for Success

Leadership

Team satisfaction and retention rates

Percentage of team members meeting or exceeding performance targets

Solutioning & Sales Support

Conversion rates of proposals to closed sales

Revenue growth from upsell/cross-sell opportunities

Profit margin on customized solutions

Market Analysis and Competitive Intelligence

Growth in revenue from new service offerings

Market share expansion in targeted sectors

Delivery Excellence

Client satisfaction scores and renewal rates

Project delivery within time and budget constraints

Percentage reduction in project turnaround times

What We Look For

Minimum 10+ years of experience in digital marketing, with at least 5+ years in a senior leadership role (VP, Director, or equivalent) leading cross-functional teams in Paid Media, SEO, Web Experience, Data/Analytics, and Digital PR.

Demonstrated experience in pre-sales activities, including leading the development of proposals, pitches, and presentations. Strong ability to work closely with sales and account teams to align digital solutions with client needs.

In-depth knowledge of a broad range of digital marketing channels, tools, and best practices, with a focus on Paid Media, SEO, Analytics, Web Experience, and Digital PR. Proven experience in driving strategic, data-driven marketing campaigns and digital transformations for large-scale brands.

Strong background in competitive analysis and market research, with the ability to translate insights into actionable strategies that drive business growth.

Smith Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. With over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs. Smith has offices in Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the performance commerce company. Learn more at