Senior Director of Communications and Marketing

Senior Director of Marketing and Communications

Georgia State University

Andrew Young School of Policy Studies

The Andrew Young School of Policy Studies at Georgia State University is seeking a dynamic and experienced Senior Director of Marketing and Communications. This key leadership role will be responsible for developing and executing a comprehensive marketing and communications strategy to elevate the school’s reputation, enhance engagement with diverse constituents, and drive enrollment growth. The ideal candidate will be a strategic thinker with a proven track record in marketing, communications, and brand management with a particular focus on digital innovation.

Key Responsibilities:

Strategic Planning: Develop and implement a comprehensive marketing and communications plan that aligns with the school's mission, vision, and strategic goals.

Brand Management: Oversee the development and maintenance of the school’s brand, ensuring consistency and alignment across all platforms and communications.

Content Creation: Lead the creation of compelling content for digital, print, and social media platforms to engage with prospective students, alumni, donors, and the broader community.

Media Relations: Build and maintain strong relationships with media outlets to enhance the school's visibility and reputation through press releases, media pitches, and other public relations activities.

Digital Marketing: Manage the school’s online presence, including the website, social media channels, and email marketing campaigns, ensuring content is up-to-date, relevant, and engaging.

Event Promotion: Oversee the promotion of events, conferences, and other public engagements, ensuring effective communication and outreach strategies are in place.

Internal Communications: Develop and implement strategies for effective internal communication to ensure alignment and engagement among faculty, staff, and students.

Data Analysis: Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly to optimize results.

Minimum Requirements:

Bachelor's degree and seven years of related supervisory/management experience, or a combination of education and related experience.

Preferred Hiring Qualifications:

Master’s degree preferred. Minimum of 7 years of experience in marketing and communications, preferably within higher education or a related field. Proven leadership experience is essential.

Preferred Skills:

Strong strategic thinking and planning skills.

Excellent written and verbal communication skills.

Proficiency in digital marketing tools and platforms.

Strong project management and organizational skills.

Ability to build and maintain relationships with diverse stakeholders.

Experience with media relations and public speaking.

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