Social Media Specialist

Overview:

The Social Media Specialist plays a vital role in creating and maintaining the online presence and reputation of the company. They are responsible for developing and implementing social media strategies to increase brand awareness, drive website traffic, and generate leads. The specialist will continuously monitor, measure, and report on the performance of social media campaigns to optimize strategies and improve engagement with the target audience.

Key Responsibilities:

Create and manage social media marketing campaigns

Write engaging social media content

Monitor and analyze social media trends and their impact on the brand

Execute a results-driven social media strategy

Engage with the audience and build an online community

Develop and expand community and influencer outreach efforts

Analyze and report on key metrics to provide insights and drive decision making

Collaborate with other departments to manage reputation, identify key players, and coordinate actions

Stay up-to-date with current technologies and trends in social media, design tools, and applications

Identify and engage with potential brand advocates

Research and implement new social media tools and best practices

Assist in the development of brand voice and online personality

Conduct competitive analysis to identify gaps and opportunities

Respond to comments and customer inquiries in a timely manner

Required Qualifications:

Bachelor's degree in Marketing, Communications, or related field

Proven work experience as a Social Media Specialist or similar role

Demonstrable social networking experience and social analytics tools knowledge

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms

Experience with social media management tools such as Hootsuite and Buffer

Ability to deliver creative content (text, image, and video)

Knowledge of SEO, keyword research, and Google Analytics

Excellent multitasking and time management skills

Outstanding communication, interpersonal, and writing skills

Strong analytical and critical thinking skills

Highly organized and detail oriented

Ability to work independently and as part of a team

Up-to-date with the latest trends and best practices in social media marketing

Positive attitude, flexibility, and willingness to learn

Graphic design skills and photography experience are a plus