Sr. Data Analyst, Marketing

Company Overview and Culture

EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together deep domain expertise with robust data, powerful analytics, cloud, and AI, we create agile, scalable solutions and execute complex operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on creating value from data for driving faster decision-making and transforming operating models, EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 40,000 strong, with more than 50 offices spanning six continents. For information, visit

For the past 20 years, EXL has worked as a strategic partner and won awards in its approach to helping its clients solve business challenges such as digital transformation, improving customer experience, streamlining business operations, taking products to market faster, improving corporate finance, building models to become compliant more quickly with new regulations, turning volumes of data into business opportunities, creating new channels for growth and better adapting to change. The business operates within four business units: Insurance, Health, Analytics, and Emerging businesses.

Location: Minneapolis, MN or New York City, NY (preferred), Other locations include New Jersey, Pennsylvania, or Delaware

Overview: We are seeking a highly skilled Senior Data Analyst to join our team. In this role, you will collaborate with clients to understand data requirements, analyze large data sets, and deliver actionable insights that drive business decisions. Your deep expertise in marketing analytics will be critical in being successful in this role.

Key Responsibilities:

Partner with business leaders to define and understand data requirements, conduct research, and present analytical solutions.

Manage and execute large-scale data analytics projects, integrating extensive data sets to provide actionable insights and recommendations.

Design and implement marketing campaigns, including audience selection, campaign strategies, and performance measurement.

Develop and execute various testing strategies, including A/B testing, multivariate testing, and holdout tests, to optimize marketing efforts.

Ideate and implement changes to digital marketing materials based on data-driven insights and testing results.

Monitor and evaluate the outcomes of testing efforts to refine and enhance marketing strategies.

Develop and maintain technical documentation and client-facing materials to support data-driven decision-making.

Apply advanced statistical techniques and tools to interpret data and deliver clear, concise data visualizations.

Ensure compliance with company standards for data acquisition, sharing, and application of recommendations.

Basic Qualifications:

Bachelor’s degree in a quantitative field such as Econometrics, Computer Science, Engineering, Applied Mathematics, or a related discipline, or equivalent work experience.

Minimum of 5 years of experience in statistics or analytics.

Preferred Skills and Experience:

Extensive experience in marketing analytics, including designing and running marketing campaigns, executing A/B tests, and ideating testing strategies.

Deep understanding of digital marketing materials and the ability to recommend and implement changes based on analytical insights.

Proficiency with SAS, SQL, R, or Python for data analysis.

Expertise in data visualization tools such as Tableau, Power BI, or similar.

Strong analytical skills with experience in querying and interpreting complex data sets.

Master’s degree in a relevant field is advantageous.

Proven experience in designing practical experiments and measuring marketing campaign effectiveness.

Skilled in analytic storytelling and presentation using PowerPoint or similar tools.

Effective communication skills for direct interaction with business lines to understand needs and present findings.

Experience in financial services with in-depth knowledge of financial products, customer interactions, and data systems.

Demonstrated understanding of statistical analysis methodologies.

Proven ability to drive analytics into actionable business outcomes.

Strong project management and organizational skills.

Ability to work both collaboratively and independently to achieve results.

EEO/Minorities/Females/Vets/Disabilities

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Base Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific benefits.

Please also note that the data shared through the job application will be stored and processed by EXL in accordance with the EXL Privacy Policy.

Application & Interview Impersonation Warning – Purposely impersonating another individual when applying and / or participating in an interview in order to obtain employment with EXL Service Holdings, Inc. (the “Company”) for yourself or for the other individual is a crime. We have implemented measures to deter and to uncover such unlawful conduct. If the Company identifies such fraudulent conduct, it will result in, as applicable, the application being rejected, an offer (if made) being rescinded, or termination of employment as well as possible legal action against the impersonator(s).

EXL may use artificial intelligence to create insights on how your candidate information matches the requirements of the job for which you applied. While AI may be used in the recruiting process, all final decisions in the recruiting and hiring process will be taken by the recruiting and hiring teams after considering a candidate’s full profile. As a candidate, you can choose to opt out of this artificial intelligence screening process. Your decision to opt out will not negatively impact your opportunity for employment with EXL.

Other details

Pay Type Salary

Min Hiring Rate $120,000.00

Max Hiring Rate $140,000.00