PPC & Social Media Specialist

Company Overview:

Digital Molecule is a leading provider of digital marketing and website designing services, dedicated to helping clients grow their online presence and achieve their business goals. We are looking for a talented and driven candidate for Social Media & PPC Specialist to join our dynamic team. This role is ideal for someone with a passion for digital marketing, a creative mindset, and a strong analytical background.

Key Responsibilities:

Social Media Management:

Develop and implement social media strategies tailored to client needs across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Create and schedule engaging content, including posts, graphics, and videos, aligned with each client's brand identity.

Monitor, manage, and report on social media campaigns, analyzing performance to ensure client satisfaction and optimal results.

Stay updated on industry trends, platform updates, and best practices to continuously enhance client strategies.

PPC Campaign Management:

Plan, execute, and optimize PPC campaigns for clients on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

Conduct keyword research, craft compelling ad copy, and optimize landing pages for better conversions.

Monitor campaign performance, adjust strategies to maximize ROI, and achieve key performance indicators (KPIs) set by clients.

Provide clients with detailed reports and insights on campaign performance, along with actionable recommendations.

Client Communication & Collaboration:

Work closely with clients to understand their goals, challenges, and target audiences, ensuring strategies are tailored to their unique needs.

Collaborate with the internal marketing and design teams to create cohesive and impactful digital marketing campaigns.

Manage client expectations and deliver high-quality results that meet or exceed their objectives.

Requirements:

Proven experience of 3-5 years in social media management and PPC campaign management, preferably in an agency setting.

In-depth knowledge of social media platforms, analytics tools, and PPC platforms (Google Ads, Facebook Ads Manager, etc.).

Strong content creation skills with a creative approach to digital marketing.

Ability to analyze data, identify trends, and make data-driven decisions that enhance client campaigns.

Excellent communication skills and the ability to manage multiple client accounts simultaneously.

Bachelor’s degree in marketing, Communications, or a related field is preferred.

*We prefer to hire local candidates, so applicants from outside Delhi are requested not to apply. Only those currently residing in Delhi are eligible to apply.

What We Offer:

Competitive salary and benefits package.

Opportunities for professional growth and development in a supportive environment.

A collaborative and inclusive workplace where creativity and innovation are encouraged.

Flexibility and support for work-life balance.