Associate Director, Admissions Marketing & Events

Position Summary

UAE Nationals are encouraged to apply

New York University Abu Dhabi (NYUAD) seeks to appoint an Associate Director, Admissions Marketing & Events, reporting to the Executive Director, Recruitment, Admissions and Financial Aid.

The Associate Director is a locally based representative of the Enrollment Management Marketing & Communications team who drives strategic marketing plans for NYU Abu Dhabi and furthers the primary goal of attracting and enrolling undergraduate students. The successful candidate is an independent and critical thinker with experience leading data-driven marketing strategies across various channels—experiential marketing, events, print, digital, paid media, PR, and social media.

The Associate Director will report jointly to the Sr. Director, Marketing & Communications for Global Enrollment Management and Student Success, based in New York, and the Executive Director of Admissions and Financial Aid, based in Abu Dhabi. The Associate Director will be responsible for the oversight and implementation of marketing, communications, and events strategy to support the undergraduate Admissions team and NYUAD’s strategic enrollment goals. This position will liaise with NYUAD’s External Relations and Communications and Undergraduate Admissions teams in Abu Dhabi, ensuring that communications plans are well-integrated and support NYUAD’s enrollment priorities in the UAE and globally.

Key Responsibilities:

Marketing

Manage paid media strategy for local, regional, and global marketing, manage agency relationships

Drive content marketing strategy in collaboration with the External Relations and Communications team to represent NYU Abu Dhabi across University-owned channels (website, MeetNYU, social media, presentation content, etc.)

Manage content for the admissions sections of NYU Abu Dhabi website: develop and oversee annual content calendar considering admissions cycle calendar, SEO, and routine process/content updates

Review, maintain and update annual NYUAD Admissions student communications

Oversee performance and optimization of marketing campaigns throughout cycle, including as-needed reports to leadership

Support NYUAD Admissions’ strategic communication needs, coordinate with NY based marketing team on direct marketing strategies; draft email communications in CRM and deploy using proper review and approval channels

Lead market research and assessment of all marketing initiatives

Ensure accuracy and brand fidelity of all touchpoints

Events

Oversee execution of in-person admissions events, day-to-day campus visit experience, and other strategic experiential opportunities for prospective student audiences

In conjunction with the central NYUAD events team, coordinate multi-team, multi-contributor efforts in executing large-scale events

Manage a strategic portfolio of virtual events to reach local and global audiences; oversee reporting on the effectiveness of experiential marketing efforts

Ensure on-brand delivery of all in-person and virtual touchpoints, including high-quality execution of event logistics

Management

Provide strategic direction, leadership, and direct management of Admissions marketing and event team in Abu Dhabi; lateral and indirect management of colleagues on project-basis

Relationship management across multiple key stakeholders on campus, including External Relations and Communications, Student Affairs, Alumni Relations, and Academic Divisions.

Manage agency and vendor relationships

Cultivate a culture of collaboration and belonging within the Admissions team and in partner offices across campus

Communications

Develop and drive marketing and communications strategy for NYUAD

Build relationships with key NYUAD campus partners in order to source stories for marketing materials, particularly NYUAD External Relations and Communications, Student Affairs, and Alumni Relations

Communicate marketing plans, strategy, and outcomes to internal partners

Conduct ongoing market analysis in order to inform strategies, channels and messaging

Prepare reports on efficacy and impact of marketing efforts over course of admissions cycle; lead analysis to drive optimization

Generate campaigns to raise awareness for NYUAD among key influencers, including parents and high school counselors

Manage annual NYUAD marketing budget

Oversee all paid media campaigns that segment for US, international, and UAE students. Advertising includes print, SEM, social media, and display Network.

Partner with the Marketing & Communications team in New York on all student search campaigns to increase quality leads for NYUAD.

Ensure clarity and continuity of student experience throughout prospect-to-enrolled student lifecycle

Oversee broad spectrum of NYUAD Marketing & Communications Efforts

In partnership with NYUAD Admissions, the Assistant Director and Marketing and Communications team in New York, develop marketing materials to serve the NYUAD admissions outreach team

Oversee research, writing, proofing and testing of colleagues and direct reports on all NYUAD marketing efforts

Review, maintain and update annual NYUAD Admissions student communications through enrollment funnel

Support NYUAD Admissions’ strategic communication needs utilizing the CRM (Slate), draft and deploy email communications using proper review/approval channels

Develop and oversee annual content calendar of updates and maintenance for admissions channel of nyuad.nyu.edu, and admissions related content on admissions.nyu.edu and meet.nyu.edu

Work closely with NYUAD External Relations and Communications team to ensure consistency and alignment with editorial and visual identity guidelines

Serve as key liaison and provide strategic guidance between EM Marketing and EM partners, including but not limited to Office of Financial Aid, Registrar, Office of Student Success

Oversight and implementation of experiential marketing and events

Provide leadership and guidance for the in-house events team, admissions colleagues, and campus partners to ensure the successful execution of all in-person and virtual event programs

In liaison with the central creative and design team, review and secure branded materials as needed for event experience (programs, presentations, etc.)

Lead communications efforts related to events: ensure clear registration processes, associated communications, etc.

AE-Specific Marketing

Manage all niche marketing efforts for UAE students and their influencers

Partner with NYUAD External Relations and Communications on all local marketing and public relations campaigns.

Develop partnerships with local communities and agencies to enhance reach among local audiences

Qualifications

Required Education:

Bachelor’s Degree preferably in communications or related field

Preferred Education:

Masters Degree in marketing or related field

Required Experience:

5+ years in marketing & communication, preferably relating to higher education

5+ years experience developing and implementing events

Proven experience in experiential marketing, events, print, digital, paid media, PR and social media

Management experience in supervisory roles

Superior written, oral, and interpersonal communication skills in English & Arabic (preferred)

Demonstrated ability to effectively organize and manage multiple projects and priorities

Ability to supervise staff member and foster collaborative environment with internal and external stakeholders

Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment

Results and detail-oriented, highly organized and creative self-starter

Ability to set goals and easily adapt to changing demands

Ability to work some evenings and weekends as required by admissions events

Preferred Experience:

Creative design/development experience, particularly using Adobe Creative Suite products

Data analysis and reporting

Experience using Slate or other CRM

Experience with web content management systems

Additional Information

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.

NYU Abu Dhabi (AD00001)