Integrated Paid Media Strategist

Integrated Paid Media Strategist

Location: Boston MA, Newburyport MA, Denver CO

(Hybrid: In office Mon-Thurs, Remote – Fri)

Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.

As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We’re currently looking for a dynamic, results-focused Integrated Paid Media Strategist to join our MatterMKTG Digital Marketing team based in our Boston or Newburyport, MA or Denver, CO office, working with clients across the agency. The Media Strategist will be responsible for implementation of best-in-class media programs that maximize our client’s success.

Here’s the mix of what you’ll be doing day to day:

Translating client business goals into strategic paid media campaigns by recommending KPIs, audiences, formats, tactics, platforms, publishers, and projecting performance

Leading set up, execution, optimizations and reporting for paid media campaigns across Programmatic, Display, Meta, Twitter, LinkedIn, TikTok, Pinterest and traditional media formats

Creating monthly and/or quarterly reports for clients on goals and benchmarks to inform future strategies, working alongside the Analytics team to showcase results that have actionable plan

Overseeing budgeting recommendations and implementation for clients

Assist with campaign trafficking, tagging and billing, including trafficking programmatic campaigns in CM360

Work closely with publishers and media partners to negotiate media buys and stay up to date on new product offerings

Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts

Providing real-time competitive auditing, monitoring, and planning for key clients

Support in researching, preparing and pitching new business opportunities

Serving as a leader and expert in non-search paid media planning/buying, representing the Matter MKTG team internally and externally

Along with creativity, drive and self-motivation, your previous experience and attributes will include:

4+ years experience developing successful, measurable integrated paid media programs for multiple clients, both B2B and B2C

Knowledge and expertise of paid social media channels including but not limited to Meta, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, etc. and other paid media channels including programmatic, OOH, print, radio, and TV

Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments

Stay organized in tracking various media buys, and accurately reflecting those within the billing process

Demonstrate knowledge of paid advertising across media channels; stays current on any changes in paid advertising and propose new format/partnership ideas for clients

Experience creating and implementing solid paid media strategies, goal-setting and reporting

Experience working with larger cross-functional marketing teams, implementing campaigns in B2C and B2B

Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers

A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously

A creative and results-oriented approach to all work that is produced

Exceptional verbal and presentation skills

Bachelor’s degree or equivalent relevant business experience

Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:

Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.

A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.

Competitive salaries, and lots of room for long-term growth and development

Top notch health, dental, and vision plans

Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.

Paid volunteer time through our Helping Hands program.

Matter Wellness program, featuring extracurricular activities and interoffice competitions

Employee referral program (get a $$ bonus for each referral we hire)

Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.

Compensation: The pay range for this role is between $65,000-$75,000 based on experience.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.