Consultant, Audiences, Digital Commerce

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As a Consultant on the Audiences Team, your focus will be on driving a data-first approach to decision making. Whether it is querying back-end customer data, front-end web analytics, or a combination of both, you will be searching for opportunities to enhance customer journeys and drive further media efficiencies. Using the following advanced customer data and engagement platforms: Adobe real-time CDP, SFMC/SFDC, and Braze - you will generate client segments and campaign audiences, designing client journeys that align to our marketing and client engagement strategies. Previous experience with the Adobe (Audience Manager, Experience Platform, Analytics, Target) is preferred, while having experience with Braze, Google (DV360, SA360, GA360, BQ), SFMC/SFDC is a plus.

At CIBC we enable the work environment most optimal for you to thrive in your role. You will have the flexibility to manage your work activities within a hybrid work arrangement where you will spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

Comprehensive knowledge of marketing CDPs/CEPs. You are a subject matter expert when it comes to using platforms, like Adobe Experience Platform, to generate client segments and audiences that best align to our marketing strategy and that provide the best engagement experience for our clients.

Comfortable working with large data sets. You understand database architecture as it pertains to your ability to be able to write and execute complex SQL queries for campaign reporting and optimization.

Digital Marketing Savvy. You have a thorough understanding of how users interact with different media channels such as .COM, programmatic, paid search, paid social, etc. as they progress through the purchasing funnel.

Concise and impactful communicator. You will collaborate with partners both internally and externally and must communicate results and optimization opportunities through dashboards in such applications as Adobe Analytics, Tableau, or Google Data Studio.

Highly analytical around campaign performance. You can identify opportunities surrounding campaign performance from a segmentation perspective. You can identify which KPIs matter for different situations and communicate this information in an actionable format.

Who you are

Your career has focused on digital marketing. You have experience executing marketing campaigns across multiple channels: .COM, Mobile, and paid media. You have experience executing campaigns on CPD platforms like Adobe AEP, Salesforce, or Braze.

You give meaning to data. You enjoy investigating complex problems and making sense of information. You are confident in your ability to communicate detailed information in an impactful way.

You can demonstrate experience in SQL, SAS, Databricks, Python, or R.

You love to learn. You are enthusiastic about growing your knowledge, and you know that there is no limit to what you can achieve.

You understand that success is in the details. You notice things that others do not. Your critical thinking skills help to inform your decision making.

You are digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.

Values matter to you. You bring your real self to work, and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job LocationToronto-81 Bay, 33rd Floor

Employment TypeRegular

Weekly Hours37.5

SkillsAdobe Audience Manager, Adobe Experience Platform, Analytics Insights, Communication Presentations, Dashboard Reporting, Databricks Unified Data Analytics Platform, Digital Marketing, Digital Marketing Campaigns, Direct Marketing (DM) Campaigns, Key Performance Indicators (KPI), Logical Thinking, Marketing, Python (Programming Language), SAS Platform, Structured Query Language (SQL), Teamwork, Technical Knowledge

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