Demand Generation Manager

Demand Generation Manager to take ownership of driving awareness and qualified leads through the detailed planning and execution of demand generation campaigns using the latest Marketing Automation and Customer Relationship Management strategies. Campaign accountability starts with the program idea, managing the project plan for that program, adhering to the marketing budget as well as analyzing the return on investment for the program.

Essential functions

Aligning Demand Generation programs with product messaging strategies

Drive inbound sales activity through a variety of potential sources

Collaborate with cross-functional team(s) and subject matter experts to define scope and success criteria, plan schedules, drive work efforts, and monitor project/program from inception through delivery

Develop programs to increase awareness to target market segments by translating company goals into effective marketing communications

Develop and manage highly-productive demand generation programs that demonstrate an ROI

Manage a closed loop lead and demand generation programs that generates marketing qualified leads

Ensure lead flow to sales team in an effective and efficient manner

Monitor opportunity progress through sales cycle – execute pipeline velocity initiatives when necessary and make recommendations for adjustments as needed

Bachelor's degree in marketing or related field

Significant experience (7 years minimum) in business to business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization)

A high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.)

Strong analytical background and passion for data

Experience partnering with sales on pipeline development

Demonstrated ability to interpret and present data relationships between key business concepts

High level of initiative and ability to work independently

Passionate professional capable of demonstrating ROI for marketing programs