E-Commerce Performance Email Marketing Specialist

Role Intro:

Starting my career in e-commerce was filled with challenges and unmet expectations. I wanted to create a meaningful impact, not just follow routine processes. If you're seeking a role that lets you innovate and grow, keep reading. You're ambitious and ready for bigger challenges. We offer a sandbox for you to build and create.

Join us and redefine your career in email marketing.

Position Overview:

If you have a proven track record in e-commerce and email marketing and are looking for a role that offers greater responsibilities, culture, and growth, this position is for you. You'll work directly with our client, handling tasks from high-level strategy meetings to creating new processes, conducting research, and implementing improvements. You'll design and execute targeted email campaigns, rigorously test and optimize them, and report on their performance. This role offers a deep dive into a dynamic marketing department, with opportunities for rapid advancement based on performance.

About Our Client:

Talent Trellis client is a premium organic tea retailer committed to health and sustainability. They offer a variety of high-quality teas and accessories, aiming to deliver exceptional experiences to their North American customers.

Why Our Work Matters:

We believe in the power of quality and sustainability. Our client's teas not only provide a delightful experience but also promote health and well-being. By focusing on organic products and customer satisfaction, we aim to make a positive impact on both individuals and the environment.

Key Responsibilities:

Strategy and Implementation:

Build and implement strategies to increase sales and engagement through email marketing. Strategically design and execute sophisticated email marketing campaigns tailored to the tea industry and North American market.

Content Creation:

Generate compelling, targeted content that resonates with tea enthusiasts, encouraging both engagement and conversion.

Segmentation and Personalization:

Utilize advanced segmentation and personalization techniques to enhance email effectiveness and increase ROI.

Optimization:

Rigorously test and optimize all aspects of email campaigns, from subject lines to layouts and call-to-action placements.

Analysis and Reporting:

Conduct detailed analysis of campaign performance, focusing on metrics such as open rates, click-through rates, conversion rates, and revenue growth. Provide monthly reports showcasing quantitative improvements in key performance indicators and outline strategies for sustained growth.

Trend Monitoring:

Stay at the forefront of email marketing trends in the e-commerce and tea sectors applying best practices and innovative tactics to maintain and expand market reach.

Technical Proficiencies:

Expertise in Klaviyo, with a deep understanding of its analytics and automation features suitable for the e-commerce landscape.

Proficient in integrating various CRM systems to streamline customer data analysis and enhance marketing efforts.

Adept at using communication tools such as Discord, WhatsApp, and Notion for effective team collaboration and project management.

Expertise in Shopify, with an understanding of how it supports email marketing efforts, including adding banners and discount codes.

Necessary Skills and Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

3+ years of email marketing experience, preferably in e-commerce and the tea industry.

Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.

Outstanding copywriting and communication skills, tailored for a diverse online audience.

Self-motivated, highly organized, and capable of working under pressure to meet aggressive performance benchmarks.

Type of Employment:

Contract

Salary:

Competitive

Perks:

Remote work

Career advancement opportunities

Dynamic, innovative work environment

Ready to Apply? Here is What to Do:

You in? Great. To apply, please email your resume and cover letter to and answer these questions below. In the subject line, write "I am your E-Commerce Performance Marketing Specialist".

Email Marketing Specialist.

Tell us why you are uniquely qualified to crush this role. (For this answer only, record a Loom answering this question in 2 minutes or less.)

Describe your email marketing experience. Include what you love most about working in marketing and what you loathe.

How do you manage your time? How do you choose priorities and ensure you meet your deadlines? What do you do if you know you aren't going to make a deadline?

What else would you like us to know about you?

Lastly, why us and why this role specifically?

Include a link to your LinkedIn, and/or Twitter profile.

We receive hundreds of applications for every role we open, so we are not able to respond to every email or take phone calls. We will schedule a Google interview ASAP if we think you're a great fit for this role.