Manager, Analytics

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Overview:

We are looking for a Manager of Analytics to join our team, responsible for campaign reporting, business reviews, media and creative tests, creative analysis, budget forecasting, and accuracy.

Your Impact:

Utilizing your ability to analyze raw data and develop actionable recommendations, you will provide data and analytics services to our clients. More specifically, you’ll

Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, and pricing optimization to support client engagements

Manage the retrieving, compiling, and formatting of data

Support junior modelers with methodology development and testing

Analyze data to generate graphics for use in client presentations

Utilize syndicated research tools to retrieve various types of data

Write and test macros that help automate data/modeling process using SAS, SPSS, Excel VBA, and SQL Server

Build forecasts and budgets based on historical data as part of the planning process

Act as primary day-to-day contact on insights and analytics t o digital and traditional media manager and clients

Manage project timelines and deliverable schedules and share concerns regarding deliverables, timelines, and issues with project managers and directors

Other duties and responsibilities as assigned

Your Qualifications:

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experience

An MS degree in Statistics, Economics, or Applied Math is a plus

3-5 years of related work experience

Fluency in SAS, SPSS, R, or any other advanced analytics software package

Comprehensive understanding of metrics, including Media, Measurement Analytics, Quantitative Business Measures, and Statistics

Knowledge of visual techniques for data analysis and presentation

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at or call and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.