Social Media Manager

We are looking for an energetic and experienced Brand Manager who can shape and craft our company's image through a variety of content strategies. You'll be the one uncovering what our customers want and designing unique, inventive marketing campaigns. If you're a creative thinker with a proven ability to grow brands, you might be just who we're looking for. Our ideal candidate has a great sense of humor and a passion for the gaming world!

This is a full-time in-office position with occasional travel involved.

Requirements

2+ years of experience in a Brand Manager or similar role

2+ years experience and a proven track record for growing social media channels (portfolio required) through creative content writing and design (ex. Figma, Canva, etc)

Ability to adopt brand voice and create relatable, engaging content

Experience in leading and managing marketing projects and budgets

Experienced in creating monthly campaign calendars, segmentation, deliverability, and analyzing performance

Up-to-date with latest trends and marketing best practices

Strong analytical skills partnered with a creative mind

Have a passion for the gaming space

Comfortable with occasional work travel

Nice to Have:

Experience handling and marketing to a large database of loyalty members

Experience managing PR and strategic partnerships to drive mutual promotion and enhance airport gaming experiences

Experience with Airport Concessions, Retail, F&B, Ecommerce and/or Hospitality

Experience creating email flows and campaigns using platforms like Klaviyo and Active Campaign.

Your responsibilities will include (but are not limited to):

Analyze brand positioning and consumer insights

Communicate our vision and mission effectively across marketing channels

Translate brand elements into plans and growth strategies

Lead creative development to motivate our target audience

Measure and report performance of marketing campaigns, and assess ROI and KPIs to drive continuous improvement

Monitor market trends, research consumer markets and competitors' activities

Develop and implement creative marketing strategies that align with business objectives

Oversee and manage marketing channels, including social media, SMS, email, PR and content marketing

Manage marketing campaigns directed at our loyalty members

Engage with potential partners and develop strategic relationships.