Search Engine Optimisation (SEO)

Overview

The Search Engine Optimization (SEO) role is crucial in maximizing the online visibility and organic traffic of our website. The SEO Specialist will play a key part in developing and implementing effective SEO strategies, analyzing website performance, and staying abreast of the latest industry trends to ensure our website ranks highly on major search engines.

Key responsibilities

Conduct keyword research and analysis to guide content optimization

Review and optimize website content, meta tags, and other on-page factors

Analyze website performance using Google Analytics or similar tools

Develop and execute link-building strategies to enhance off-page SEO

Stay updated with search engine algorithms and industry best practices

Collaborate with content creators to ensure SEO best practices are followed

Monitor and report on SEO performance and make recommendations for improvement

Perform website audits to identify technical SEO issues

Implement and manage local search strategies for regional visibility

Utilize SEO tools such as SEMrush, Moz, and Ahrefs for analysis and optimization

Required qualifications

Bachelor's degree in Marketing, Communications, or related field

Proven experience as an SEO Specialist or similar role

Demonstrable track record of implementing successful SEO strategies

Thorough understanding of search engine algorithms and ranking factors

Familiarity with HTML, CSS, and website evaluation tools

Experience with Google Analytics, Google Search Console, and other SEO tools

Excellent analytical and problem-solving skills

Strong communication and interpersonal abilities

Ability to work effectively in a team environment

Up-to-date with the latest trends and best practices in SEO

Certification in Google Analytics or similar platforms is a plus

Experience with local SEO and e-commerce SEO is advantageous