Brand Manager

BRAND MANAGER/EAST LONDON - The Brand Manager will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all company’s markets, and will work closely with menu development teams and operations to enhance the in-store customer experience and drive sales. Regular travel to various markets will be required (Passport essential)

MINIMUM EXPERIENCE REQUIREMENTS / QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field

2-3 years of experience in marketing, preferably in retail or QSR industry

Proven experience as Brand Manager or similar role

Strong understanding of retail marketing principles and consumer behaviour

Excellent analytical and problem-solving skills

Creative thinking and ability to develop innovative marketing concepts

Strong communication and presentation skills

Proficiency in MS Office and marketing analytics tools

Experience in the QSR Industry is advantageous

Experience in developing and executing retail marketing campaigns

Familiarity with menu marketing and product promotion in the food industry

Understanding of local store marketing tactics and implementation

KEY RESPONSIBILITIES

Develop and execute in-store promotional campaigns and menu marketing strategies

Collaborate with menu development teams on marketing for new and existing products

Analyse consumer behaviour and QSR market trends to inform retail marketing strategies

Oversee and coordinate local store marketing initiatives

Work with operations team to optimize in-store customer experience

Monitor and report on the performance of retail marketing initiatives.

Regular coordination with menu development teams, operations, and other marketing functions

Presentation of retail marketing plans and results to Marketing Executive

Engagement with local store marketers on marketing initiative

Analyse sales data and consumer trends to identify opportunities for retail marketing

Develop creative solutions to enhance in-store customer experience and drive sales

Evaluate the effectiveness of retail marketing campaigns and propose optimizations

Recommend retail marketing strategies and tactics to the Marketing Executive

Prioritize and allocate resources for local store marketing initiatives

Make decisions on in-store promotional materials and campaign execution

Identify new opportunities for in-store marketing and customer engagement

Salary: +- R40 -R45K (based on previous work experience)

Application Process: E-mail CV, qualifications and recent head & shoulder photo