Assistant Manager-Digital Marketing Specialist

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for Assistant Manager-Digital Marketing Specialist

As AKA Digital Marketing Specialist, you will focus on data analytics to develop the campaign performance report for ASEAN, Korea and Australia & New Zealand’s digital marketing campaigns (Emails, paid social, paid search, etc). You will have a chance to work with various stakeholders in different regions and grow your analytic skills, provide your own insight on how to enhance the digital campaign performances based on the KPI metrics and execute your own suggestions.

Job description

Responsibilities

Analyze the performance of digital marketing campaigns.

Using Adobe analytics and salesforce.com and good knowledge in Marketo Tool

Set plans to enhance the campaign landing pages experience and execute the web page changes co-working.

IT teams, digital selling teams or product managers.

Generate by campaigns or bi weekly, monthly and quarterly report for inbound and outbound marketing campaigns – report contains # traffic, Time spent on the page, bounce rate, # lead gen, # opportunity created, # sales conversion, etc

Minimum Qualification

Detail oriented since the report has to be accurate and being shared with large audiences

Fluent in English

Good years relevant experience is preferred

Tool experience with Salesforce.com, Adobe analytics, Welcome, Sitecore, Marketo, Spotfire, Optimizely, Google analytics is a plus. Basic understanding in web coding or HTML is also a plus

Preferred Qualifications: -

Experience in data analytics, marketing, e-commerce, retail or healthcare industry is a plus

Sense of design to show clear product key messages in the campaign landing pages

Strong project management skill to deal with multiple projects and meet deadlines

Prioritizing skills

Often Report out on task progress

Communication skills

Not being afraid of engaging various stakeholders

Passionate on adding value to growing business

Data analysis capabilities

Focus on core role and responsibilities

Creative mind

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at and on X, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

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