Producer I, Digital

Nexstar Media Group, Inc. is America’s largest local television and media company with 200 broadcast stations (including partner stations) in 116 markets addressing more than 68% of U.S. television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at

KLAS 8 NEWS NOW is actively recruiting for a Digital Website Producer I. The Digital Producer’s role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.

Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic.

Flexibility to perform duties.

Excellent at writing headlines that grow audience and engagement.

Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making.

Understand different ways to tell a story, particularly producing short videos and choosing great photos.

Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.

Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.

Promote and distribute news content on social media.

Requirements & Skills:

2 years of experience in digital content and journalism

Clever headline writer that gets readers to click

Strong multi-tasking abilities

Organized, technical problem solver and quick decision maker.

Capable of researching, interviewing and writing original news articles

Knowledge of SEO best practices and AP Style

Enjoys working in teams and has excellent interpersonal skills.

Ease with/ability to learn new technology independently and quickly.

Strong communicator

Some schedule flexibility (nights, weekends)

Regularly meets measurements of success

Bachelor’s Degree or equivalent experience

Strong understanding of Google Analytics; Chartbeat experience a plus

Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Typical Day:

Digital Producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

Physical Demands & Work Environment:

The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. In addition, the Digital Producer must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled

REQ-32206