Sales Manager

DEEPALI SHAH

**** ********* *****, ** *****

Phone: +91-937*******; Email: ******@*****.***;

I am a green card holder and will be moving to the US in Jan 2011..

Marketing manager with 8 yrs experience & full time MBA degree from a premier institute, seeking vertical shift in Marketing. Experience spans full spectrum of marketing, market development and sales support activities with leading companies.

AREAS OF STRENGTHS

Marketing

Branding and promotions.

Preparing account plans.

Formulating hi impact brand communication.

Product launch in the premium segment.

Planning and executing lead generation activity and tracking segment wise lead conversion.

Managing external advertising/event management agencies to align thought and action to brand plans.

Keen analysis of feedback for course correction.

Putting into place systems and processes for smooth execution.

Business Development

Client acquisition through well managed client visits and meaningful presentations.

Market penetration through building a strong network of distributors, dealers and institutions for optimum reach.

Conducting/organising promotional events/ exhibitions with clear communication plans.

Relevant networking with opinion leaders and stakeholders who can impact business

Ensuring customer delight.

Strategy

Gathering market intelligence and using data for market segmentation and to chalk out location/product specific plans.

Maintaining clear lines of communication for flow of business information.

Executing effective plans designed to assure achievement of agreed-to volume, market share and profit objectives.

Channel Management

Identifying and tying up with financially strong and reliable dealers/ channel partners, resulting in deeper market penetration and coverage.

Evaluating performance & monitoring distributor sales and marketing activities.

Team Management

Leading, training & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.

Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.

Other strengths include Bid management support-proposals and inputs to the bid management teams. Excellent communication skills.

CAREER DETAILS

MPHASIS (AN HP COMPANY)

Manager – Marketing (June 2008 till date)

Responsibilities

• Build brands through various segment focussed marketing activities.

• Plan and execute customer contact plans.

• Generate leads through various activities across all target groups.

• Formulate quarterly marketing communications plans and supervise their execution.

• Manage external advertising and event agencies to ensure speed and quality of creative output and activation.

• Analyse and segment markets to identify potential in major verticals and create marketing programmes to address them.

• Enable coordination and facilitation of customer visits, planning customer specific agenda.

• Coordinate and liaise with Onsite ACCOUNT Team, setting up briefing meetings, mock drills etc.

• Ensure all requisite information is captured well ahead of the customer visit.

• Ensure leadership team / resources identified for customer visit are briefed and well prepared for customer visit, equipped with all details.

• Work with the support team for logistics planning.

• Follow up and capture feedback from customer.

GODFREY PHILLIPS INDIA LTD., WESTERN INDIA

(MUMBAI, MAHARASHTRA, MP AND GOA)

Area Sales Manager- Institutional Sales and Key Accounts (Aug 2003-Aug 2007)

Responsibilities

• Achieve volume targets for the designated territory.

• Sales planning and forecast stock requirement to minimise availability gaps.

• Managed distributor and distribution activity.

• Achieved width and depth of distribution at institutions and retail channel.

• Built brand equity for the new product line through trade channels.

• Handled Key Accounts.

• Trained and developed team members.

• Collected, collated, analysed and presented competition information.

• Executed merchandising activity; responsible for identification and negotiation of space.

• Enhanced product visibility and pre-empted competition.

• Developed new channel.

• Constantly monitored outstanding and controlled the same.

• Formulated the Key Account strategy for priority channels and set benchmarks for product mix/ range offering, promotions and pricing.

• Managed key accounts budget for the region across all channels driving the Key Account strategy.

• Formalized key account tie-up and structures to get the right mix of signage presence, advertising & promotion and discounts.

• Set up processes for identifying and introducing new key accounts and developing business programs for them based on channel benchmarks.

• Handled functional reporting of 5 Area Development Coordinators.

• Planned and executed sales promotion activities in order to generate demand/ push.

• Built / sustained and improved brand image.

• Liaised with the agency for coordinating promotional activities.

• Provided product training to the promoters.

• Trained the sales team and the F& B staff of the institutions about the product.

• Event management.

Achievements

• Achieved 30% volume growth in the assigned territory.

• Launched luxury Cigar brands in India.

• Entered non - traditional channels of sale.

• Responsible for launching Four Square Lights in the region.

CONVERGENT COMMUNICATIONS INDIA LTD

Asst. Manager Channels and New Business Development (Nov 1999-Sept 2001)

Responsibilities

• Responsible for developing and independently handling channels for WAN products and new business development in Western India.

EDUCATION

• Masters in Business Administration (Marketing), Symbiosis Institute of Business Management, Pune, June 1997

• Bachelor’s Degree in Commerce, B.Y.K. College of Commerce, Nashik

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