Marketing Manager

STEPHANIE SOMMOVIGO

**** ** *** ****** ***** Springs, FL 33071

770-***-**** HYPERLINK "mailto:**********@***.***" **********@***.***

SUMMARY STATEMENT

* ***** ******* ********** ********** with multiple, highly detailed, time-sensitive projects

6 years experience in marketing, promotion, branding, product development in entrepreneurial and corporate environs

15 years experience in hospitality and service industries with a focus on service-excellence and customer retention

Education and skills in product / package research, design & development; product & brand marketing

Innovative self-starter with strong individual, team-based and organizational development capabilities

Highly tech savvy, social networking media-oriented with a passion for innovative marketing trends

Newly established in South Florida and able to relocate to anywhere in the tri-county area

EDUCATION

University of Georgia – Terry College of Business Athens, GA Dec 2005

Master of Business Administration (MBA)

Concentration: Marketing & Management GPA 3.83

VP of Marketing, Project Management Club; AMA & NSHMBA Student Member

Recipient of three merit-based scholarships

Georgia Institute of Technology Atlanta, GA May 1998

Bachelor of Science in Industrial Design Graduated Highest Honor GPA 3.67

VP of Events, IDSA; AIA & IDA Student Member; Georgia Tech Alumni Association member

Recipient of merit-based scholarships; Recipient of President’s & Dean’s List; Academic Honor Society

Featured in the exhibit “What is Industrial Design?” at The Museum of Science in Atlanta, GA

EMPLOYMENT HISTORY

Florida Power & Light Company West Palm Beach, FL 2011

Brand Project Coordinator (Contract Position through PrideStaff)

Investor-Owned Utility Company – Leader in Renewable Energy Resources such as Wind and Solar Power

Responsible for coordinating and disseminating key components and other critical factors for the ongoing development and implementation of the Brand Guidelines for NextEra Energy, NextEra Energy Resources, and Florida Power & Light Company as well as all subsidiaries

Identified and resolved critical issues impeding brand equity and consistency across all three parent companies as well as subsidiaries

Designed and developed artwork and content for print and web versions of the Brand Guidelines and devised strategies to improve accessibility to information contained within via electronic navigation, multiple cross-reference, expansion of the guidelines, and other means

Developed a redesign concept of the brand website for improved ease of use, clarity of content and better navigation.

Devised a communication plan to push initiative to identified internal and external channels.

The RampATheater, Inc West Palm Beach, FL 2010-2011

Vice Chairman and Director of Fundraising & Marketing

Non-profit Skatepark, Music Venue and Youth Outreach Center – currently in start-up phase

Responsible for all aspects of start-up including corporate and non-profit formation, accounting/administrative function, business development, donor/corporate sponsorship/benefactor relations

Partnered with the Chairman to identify and refine the mission and vision for the organization, to develop business plan, and target key fundraising initiatives including direct mail/email blasts, online campaigns including RootFunding.org, advertising strategies for corporate sponsorships

Developed initial implementation strategies, operational processes, and corporate policies/procedures

Designed and implemented a marketing plan to build significant brand equity through the development of corporate identity, media and community relations, social networking and other fundraising/marketing initiatives

Forever Forests, LLC Ball Ground, GA 2007-2010

Project & Marketing Manager

Land Conservation Consulting Firm that helped generate more than $200 million in tax deductions

Managed up 18 simultaneous projects requiring considerable document generation and document push/pull with multiple clients/partners, contractors, and third-parties

Developed and maintained projects requiring a high level of detail from initiation phase through project completion and post-completion wrap-up in a highly time-sensitive environment

Implemented marketing initiatives and designed marketing materials and advertising campaigns to expand market reach and improve investor response –increased revenue by 20-25%

Developed and improved client/investor/vendor relations to improve rate of return for new projects

Associated Restaurant Services, Inc. Atlanta, GA 2006-2007

Administrative Consultant

Accounting, licensing and consulting firm for the Atlanta hospitality industry

Served in an administrative capacity for accounting functions including A/R, & A/P in Quickbooks and Peachtree Accounting programs

Assisted with consulting services including the development and implementation of marketing strategies, graphic design and copy of promotional materials, & financial analytics

Identified cost-cutting opportunities with vendors, customers to improve clients’ ROI by 20-40%

Web Masters International Atlanta, GA 2004-2005

Marketing Consultant

Entrepreneurial startup of B2B web outsourcing business – over $500K projected revenue in first year

Developed initial marketing plan including overall marketing strategy, identified target market segments & customized offerings to maximize profitability and consumer satisfaction

Organized & refined customer acquisition/retention process, formulated brand-building strategy including the development of corporate identity and other marketing materials

Created ongoing sales/marketing initiatives to expand market scope & improve long-term viability

Dimma, Inc. Atlanta, GA 2002-2004

Marketing & Administrative Consultant

A restaurant concept firm development focused in the metro Atlanta area

Developed public relations, marketing research/strategy, and graphic design of menus and advertising

Designed promotional programs including customer loyalty, special events – increased loyalty by 33%

Coordinated employee relations meetings & administrative activities, designed a program to meet corporate objectives – increased employee retention by 50%, reduced operating costs by 15-20%

J & B Detail, Inc. San Jose, Ca (Regional Office in Atlanta, GA) 1999-2001

Marketing & Administrative Manager

An auto-detailing firm with over $1 million in annual revenue

Designed a marketing plan to increase market scope, created an incentive program for vendors – improved revenues by 20-25%

Developed new product offerings, project off-shoots, and designed and create copy for advertising, media kit, and corporate identity

Coordinated all internal functions including accounting system, benefits package, administrative structure

FELLOWSHIPS/INTERNSHIPS

Green Olive Media Atlanta, GA Fall 2005

Marketing Intern

Award-winning marketing firm for the restaurant, bar and nightclub industries

Developed marketing strategies for high profile clients in the Atlanta restaurant industry

Devised events, promotions & other marketing initiatives to improve marketability, customer retention

Designed graphics and created content for event kits, email blasts, online publications/blogs, press releases and other media materials,

Established and maintained on-going media and community relations, utilized tracking for customer satisfaction and retention

PROFESSIONAL AFFILIATIONS

Currently an Associate Member of SNPO and previous affiliations include:

NSHMBA, AMA, IDSA, AIA, and IDA

SKILLS AND INTERESTS

Technical skills in both Mac and Windows environments in Microsoft Office including PowerPoint and Visio, Adobe Creative Suite, Quickbooks, and many others – can easily adapt to new technology

Social networking, blogging and marketing and fundraising including Facebook, Twitter, MySpace, LinkedIn, YouTube, Flickr, RootFunding, Google Toolbar for Charities, and others

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