Marketing Specialist II

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit

Responsibilities

Overall objective & purpose

Provide sustained developmental and marketing support for the NLCB’s Instant Money Games (IMG) category

Own the implementation of onsite and mass media sales promotions

Compile performance analysis of the brands’ performance and the network which supports it

Implement strategies which would lead to the achievement of the business objectives

Principal duties & responsibilities

Develops strategies aligned with company objectives for IMGs

Develops sales and communication objectives along with the relevant customers

Develop and manage the sales and marketing budgets for IMGs

Monitor, review and report on sales and profitability performance, expense and brand activity results

Work closely with advertising agencies and suppliers to ensure maximum value for advertising investments

Perform financial feasibility studies on all tactical and central initiatives planned and return on investment analysis post-execution

Assist with the development of brand research strategies and implementation of all research projects

Work with the Trade Marketing Specialist and Retail to ensure that point of sale strategies is driven as designed

Develop promotional strategies to support brands and ensure that sales targets are met

Support with the execution of trade audits to gather market intelligence and use same to advise strategies to improve brand positioning

Preparation and publication of vital media and agent communications for the brand. This includes agent award presentations and public relations initiatives.

Designs and maintains a database of information on the brand to report on observed trends, cycles and sales drivers

Responsible for presenting with ticket supplier to ensure accurate and timely processing of all instant ticket orders. Communicates all major brand activities with all collaborators including the NLCB.

Ensures that inventory of Instants tickets is closely supervised to protect against stock out situations and advise on reorder points

Engages, encourages and galvanizes the organization around the Brand vision, position and strategies, so they are clear in bringing them to life in their areas of functional expertise

Perform any additional duties and responsibilities as assigned

Work with Business Analysis Unit on game enhancement, concepts, brand research to measure the impact and effectiveness of marketing activities including but not limited to promotions, incentive programs with at retail outlets, advertising campaigns and point of sale materials

Lead the product planning and development of game tickets inclusive of all documentation, design and printing

Work with the research team to develop methodology to measure the impact and effectiveness of marketing activities, including promotional activity, incentive programs, advertising campaigns and point of sale materials

Develop project plans for execution of brand initiatives based on the marketing strategy and implement deliverables in accordance with agreed timelines

Prepare all request for approval documents for submission to the customer

Develop and broadcast media and agent communication materials for the brand

Lead all aspects of all activities that impact the brand

Perform additional duties and responsibilities as assigned by supervisor

Qualifications

ACADEMIC BACKGROUND

Minimum qualifications:

A Bachelor’s Degree or equivalent experience in Marketing or Business Administration

Post Graduate qualifications in a relevant field would be an asset

Experience

A minimum of two (2) years’ experience in a similar position

Essential requirements

Basic Knowledge & Skills

A consistent record of aggressive, innovative. Advertising and Promotional activities in brand or service marketing/sales/trade marketing.

Proficiency in Microsoft Office

Standard requirements for research and analysis

Experience with data analysis

Understanding territory covered in order to ensure that the appropriate lottery games are being sold

Influence and communicate effectively with lottery personnel and lottery retailers

Align with lottery and company’s policies and procedures

Speak clearly and persuasively with strong social skills.

Expresses self well in group or in one-to-one conversations

Strong inventory managements skills

Produce written materials that are clear, concise and easily understood

Effective time management and organizational skills

Familiarity with best marketing and social media practices

Excellent written/verbal communication skills with attention to accuracy.

Work independently, take initiative, assume responsibility, and make decisions in an effective and efficient manner.

Ability to maintain strict confidentiality and discretion.

Strong interpersonal and self-management skills.

Ability to take direction and prioritize as needed.

At all times align with company policies, procedures and instruction

Keys to Success

Problem resolution, Results orientation, Communication, Teamwork, Self-management, Innovation Generator, Personal energy, Planning and organization, Project Management, Customer focus, Analytical thinking, Flexibility, Adapting to change

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Competencies

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit